We implement first, then teach.
HEAD is a company that automates business processes. Academy is not a separate education startup: what is taught here came out of work done for clients.
Where this knowledge comes from
Below is the practical experience behind the courses. Each of these was tested on real projects.
- 01
ERP systems
Our founder, Xurshid Maroziqov, implemented ERP systems for clients in Saudi Arabia and North America — the work of tying finance, inventory and production into a single system.
- 02
A network of language schools
Experience building and running a network of language schools. That is where the understanding of how to test an education product on a real intake of students, rather than in theory, comes from.
- 03
Startups
Experience across several startups — testing a product quickly, dropping what does not work, and scaling what does.
Who is behind HEAD
Founder
Xurshid Maroziqov
Spent years implementing ERP solutions for clients in Saudi Arabia and North America. Before we touch any tool, we study the business.
Three real cases
These are not demos — they are solutions running at clients today. We do not publish client names without their consent.
Manufacturing ·Telegram bot ·Automation
01A concrete production plant
Most concrete plants run their critical processes on the human factor — more precisely, on a dependence on one key specialist. The concrete recipe, for example, which sets the water-to-cement ratio from the day's gravel, sand and moisture readings, usually rests on the experience of a qualified lab technician. Such specialists are hard to find on the market. If that person is at a client's site just as the weather turns, the plant may be unable to make a quick decision on the state of its raw materials — or production may stop.
To remove that dependence, the recipe formula can be digitised and standardised. The system should read the current conditions automatically and send the technician a ready recommendation on their phone via Telegram. Wherever the technician happens to be, one tap on a confirm button should route the data straight to the production equipment. This approach lets the plant keep producing the right, quality mix continuously — even when the specialist is not physically there.
Online retail ·Document automation ·Integration
02An instalment retailer automated the work of six people
This company sells goods online on instalment plans. Every month, six employees searched the internal system by hand for customers whose payment was twenty days overdue, then prepared a warning letter for each one manually before printing.
We automated the entire process. The system compiles the list of debtors, generates the documents and sends them to the printer. Work that used to take six people's time now runs on its own.
Print shop ·AI agent ·Customer service
03A print shop freed its team from repetitive questions
Customers reached this paper-products company through Instagram and Telegram, and the same simple questions came in all day long. We built an AI agent grounded in the company's price list, its tone of voice and a set of frequently asked questions drawn from its own message history. The agent now handles the routine requests — sharing the address, quoting prices — while the team's attention goes to the conversations that need a human.
AI does not solve everything
If the right answer is "you don't need AI for this", we say so.
Some processes need nothing more than a spreadsheet or a single rule. Forcing technology where it is not needed wastes the client's money and time. The courses take the same line: where AI genuinely speeds the work up, and where it only gets in the way — we tell you both.
Consulting does not scale to everyone
Working with every company individually is not possible, but teaching the process is. That is where Academy came from: we turned the approach built for clients into a course — in a form a designer, a marketer or a small business owner can apply themselves.